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Tourism Industry Shows High Demand for ITB Berlin NOW Digital Expo

Approximately 2,000 exhibitors from 120 countries have registered so far for the ITB Berlin NOW 2021, the online platform of the leading international travel trade show that is scheduled to take place during March 9-12.

“During these times, ITB Berlin NOW is the world’s most important platform for doing business and exchanging ideas and expert knowledge in tourism,” said David Ruetz, head of ITB Berlin.

“Without doubt, the coronavirus crisis has deeply shaken the travel industry. All the same, there is a fighting spirit in the air. The booking situation in the various tourism markets shows how badly the crisis has hit. The cruise industry and tourist boards are slowly regaining hope, whereas the situation for airlines remains critical. It is all the more important therefore to emphasise the industry’s importance and for us to stick together,” he added.

Exhibitors have until 8 March 2021 to register for the event. They can already access the newly established virtual platform to familiarize themselves with its many features ahead of the show and ensure their virtual attendance produces the best results.

As in previous years, some 1,000 leading buyers are expected to attend ITB Berlin NOW 2021. A new feature for this year is that markets and destinations are being split up to make it even easier for buyers to find the right business partners.

Saxony: The official cultural destination of ITB Berlin NOW 2021

This year, Saxony is promoting itself as an outstanding destination for culture and city tourism as well as offering a unique nature experience. With its participation in the virtual platform, the German federal state is offering a foretaste of events next year, when it will be the official host country of ITB Berlin 2022.

Numerous European countries are also taking part in ITB Berlin NOW namely Greece, Italy the Balearics, Spain, Hungary, Bulgaria, Croatia, Liechtenstein, Austria, North Macedonia, Switzerland and Slovenia among others.

Furthermore, ITB Berlin NOW has attracted keen interest from Asia. Countries taking part in the virtual edition include Armenia, China, Japan, Malaysia and Sri Lanka.

Information for exhibitors and trade visitors as well as tickets can be found at

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