Athens’ NEW Hotel Joins Virtuoso Luxury Travel Network

NEW Hotel, a member of the Yes! Hotels Group in Greece, has been accepted into Virtuoso’s exclusive portfolio of luxury travel partners, comprised of more than 2,000 preferred suppliers in 100 countries.

A by-invitation-only organization, Virtuoso is the leading international travel agency network specializing in luxury and experiential travel.

“Virtuoso’s acceptance process is incredibly selective, so becoming a preferred partner is a true honor,” YES Hotels Group Managing Director Stefania Flenga said.

Located in Athens, between the traditional district of Plaka and the more contemporary Kolonaki neighbourhood, the 79-room NEW Hotel is a bridge between the old and the new.

The Greek hotel’s inclusion in Virtuoso will open up new sales and marketing opportunities to the network’s over 22,000 luxury travel advisors and their highly desirable clientele. Virtuoso agencies sell $30 billion annually, making the network the most significant player in luxury travel.

“The reputation Virtuoso member agencies have for outstanding dedication to their clients is a perfect fit with our own bespoke approach to service. Now that we’re part of this renowned network, we look forward to offering Virtuoso advisors and their clients’ special amenities, values and experiences that surpass their expectations,” Flenga added.

NEW Hotel joins Virtuoso’s collection of the finest luxury hotels, resorts, cruise lines, airlines, tour operators and other suppliers worldwide. These partners, which specialize in world-class client service and experiences, secure Virtuoso clients’ superior offerings, rare opportunities and exceptional value.

Speaking to GTP Headlines, Flenga said that NEW Hotel’s inclusion as a preferred partner of Virtuoso, offers the opportunity to its members visiting Athens, to get to know the modern side of luxury that is intertwined with the modern side of the Greek capital.

“NEW Hotel is the only authentic contemporary luxury hotel in Athens. It highlights unique and often forgotten cultural elements of the city, promoting them through a modern and bold design,” she said.

Foreseeing the demand for a new type of contemporary travel, it was Dakis Joannou’s work and vision which led to the creation of a new Young, Enthusiastic and Seductive experience, founding YES! Hotels Group back in 2004.

His latest brainchild, NEW Hotel, offers a mix of contemporary works by local and international artists, as well as striking furniture ‘upcycled’ from abandoned pieces found in the original building.

NEW Hotel’s acceptance into Virtuoso gives it direct relationships with the world’s leading leisure travel agencies in North and Latin America, the Caribbean, Europe, Asia-Pacific, Africa and the Middle East.