Advertising firm Ogilvy Greece and business developers AQ Strategy have joined forces to offer growth solutions for the tourism sector, the companies announced.
Aimed at hospitality and tourism businesses, the new collaboration will offer tailormade advisory and management services, including consulting on business development and targeting, staffing, organizational structure, strategy design, marketing and advertising plan implementation, and in-depth research and data analysis for targeted digital strategy development.
The philosophy behind the Ogilvy – AQ Strategy partnership is offering a holistic approach to the business development and marketing needs of tourism enterprises based on data analysis and global insights.
“The timing for our collaboration with AQ Strategy is ideal. The day after the pandemic holds new growth opportunities that we must recognize and manage immediately,” said Theodore Cotionis, CEO Ogilvy Greece.
“Our decision to enter dynamically and develop know-how in tourism is crucial. Drawing on the experience of the Ogilvy and WPP networks, we aim through our cooperation to be pioneers in the change that is prescribed for tourism and to contribute through our specialization to the growth of the industry in our country and internationally,” added Cotionis.
“At this juncture, we understand that companies and organizations active in tourism must adapt to new data that will determine their recovery. Our partnership with Ogilvy is ‘the power in the union’ and is governed by substance and effectiveness, with actions that are measurable, concrete, realistic and on schedule. It is an initiative with a view to the future and the sustainable development of tourism,” said Yiannis Tsakalos, founder & CEO AQ Strategy.
A multi award-winning company and the largest advertising firm in Greece, Ogilvy is a member of one of the largest advertising and public relations companies in the world with offices in more than 80 markets.
AQ Strategy is active for three decades in specialized tourism sector solutions in Greece and abroad.