ECTAA, the European Travel Agent and Tour Operator Association, recently referred to Greece as an example of a country that restored consumer confidence and opened tourism up for business in the midst of the coronavirus (Covid-19) pandemic.
In a review of the year, referring to the losses of travel in 2020 due to the pandemic, ECTAA highlighted that coordination and joint initiatives aimed at supporting the restart of travel and tourism are essential.
“As ECTAA Preferred Destination for 2020, the Greek National Tourism Organization (GNTO) brought an invaluable contribution to restore consumer confidence and open tourism up for business,” the association said.
ECTAA added that since June, Greek authorities and travel organisations have been communicating in a clear way with the industry and consumers and implementing strict health and safety protocols.
“Thanks to well-shaped policies, Greece, despite all the difficulties, has managed to safely welcome visitors,” ECTAA said.
The association also mentioned that the GNTO this year won the “World’s Leading Tourist Board” title at the World Travel Awards (WTA) 2020.
“The attribution of the World΄s Leading Tourism Board 2020 title by the World Travel Awards is fair reward for the quality of the work done by Greece during the last months and reflects the successful opening of Greece to tourism during the pandemic,” said ECTAA Secretary General Eric Drésin.
“ECTAA values the excellent cooperation with the GNTO which has made it possible for our members to sell Greece in the summer,” he added.
ECTAA represents some 70,000 travel agents and tour operators in Europe, which provide consultancy and sell transport, accommodation, leisure and other tourism services as well as combined products to leisure and business customers.