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GNTO Promotes Greek Tourism to Italian Market Through Digital Events

The Acropolis, Athens. Photo: GTP

The Acropolis, Athens. Photo: GTP

The Greek National Tourism Organization (GNTO) office in Italy in December will take part in digital events to promote Greek tourism to the Italian market.

“These activities are part of the organization’s strategy to strengthen the image of Greece in international markets ahead of the 2021 tourism season,” the GNTO said in an announcement.

The following actions are scheduled to take place during the next three weeks:

On December 15, the GNTO will participate in an online roundtable discussion on alternative forms of tourism organized by Italian newspaper Guida Viaggi on its “e-Martediturismo” digital platform. The event will be attended by thematic tourism professionals, travel consultants, tour package designers, journalists, travel bloggers etc.

Kyriaki Boulasidou, the head of the GNTO service in Italy, will present Athens and Thessaloniki as city break destinations, focus on the excursions available to nearby areas and intrpduce the tourism options offered in Greece throughout the year.

Participants will also discuss ways to form themed tourist packages (gastronomy, culture) for different categories of travelers (families, couples, LGBT etc).

The GNTO will also participate in the “Virtual Travel Open Day”, an online tourism exhibition to be held during December 14-16.

Through the organization’s online kiosk, visitors will be able to see and download videos and advertisements of the GNTO, as well as learn more on the services of tour operators, airlines, shipping and cruise companies etc.

The platform will also feature a networking lounge for B2B meetings with Italian tourism professionals. The GNTO will present Greece’s alternative forms of tourism and the measures undertaken by Greek authorities to keep visitors safe from Covid-19.

Photo Source: @Thessaloniki Hotels Association

In addition, starting on December 21, Italian travel newspaper “Turismo & Attualità” will hold a three-month online training program for Italian travel agents and tourism professionals under the theme “Become a Greek specialist”. The program will offer participants the opportunity to learn more on lesser-known Greek destinations and activities, and create specialized tourism products for their customers.

Furthermore, the program will give airlines and shipping companies that transport passengers between Italy and Greece, the chance to present their products.

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