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SuitePad: A Plethora of Upselling Opportunities with Digital Guest Directories

Is there anything better than a late breakfast enjoyed in the comfort of a hotel room? Or picking up the pre-ordered souvenirs for loved ones from the hotel’s gift shop when coming down to reception for late checkout? Guests aren’t the only ones who appreciate these kinds of additional services – the extra revenue generated by upselling and cross-selling is also indispensable for hotels!

James today, Annie tomorrow – the problem with staffing changes

In conventional systems, the reception desk and the marketing department are usually tasked with upselling and cross-selling. The receptionist will try to offer the right products or services at the right time, usually relying on their gut feeling to generate more turnover. Some hotels take a more ambitious approach and train their staff thoroughly. The problem with this approach is that by the time you’ve turned one of your receptionists into an upselling whiz, the season draws to a close and they move on. Moreover, the additional revenue generated through upselling and cross-selling depends on how motivated hotel employees are and the time they can devote to it. It often requires some kind of commission-based incentive if you really want to see results.

In-room tablets – the secret upselling weapon

Can a digital guest directory really replace an impeccably trained receptionist? In truth, no software, robot, or any other technical solution is ever likely to replace a personable human receptionist. However, digital guest directories can help make life easier for both you and your receptionists. An in-room tablet is akin to having a silent butler in the hotel room, available to attend to your guests’ needs 24 hours a day and capable of displaying persuasive images and enticing descriptions of your hotel’s products and services. A guest directory acts as a digital bridge, enabling your guests to communicate with the front desk.

Nevertheless, you shouldn’t simply leave upselling to the tablet – with push notifications you can go one step further and offer special deals to your guests. Another guest has cancelled a dinner reservation at the last minute? No problem! With just a few clicks, you can send a notification to your other guests’ tablets, letting them know that a table has opened up. SuitePad is happy to provide a free, no-obligation product demo to illustrate how you can use the digital guest directory at your hotel.

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