Celestyal Cruises has unveiled its new global brand identity and logo, inspired by Greece and the Greek “Love of Life”.
According to a company announcement, the new logo is a modern interpretation of the iconic traditional windmills found on the Greek islands.
The new tagline, “Experience life, experience the journey”, is directly inspired by C.P. Cavafy’s “Ithaca” poem.
Furthermore, Celestyal’s new brand draws on three Greek words – filoxenia (hospitality in English), kefi and filotimo. “Loosely translated, these words together embody the essence of Greek hospitality and the spirit of happiness, joy, passion, sharing and discovery, which make travel so special,” Celestyal said.
Celestyal’s brand identity was developed in consultation with Peter Economides of Felix BNI, a specialist with extensive international experience that has worked with brands such as Apple, American Express, Coca-Cola, and the Seychelles Tourism Marketing Authority.
The new brand design, by Positivity in Amsterdam, is featured in a reimagined livery which will debut on Celestyal’s newly acquired flagship, the Celestyal Experience.
“This is a most exciting time in our company’s history as we look to the future with the addition of the Celestyal Experience to our fleet. This was also the perfect time to re-examine our brand and to reimagine it to be more reflective of our new direction and what today’s travelers are looking for from their travel experiences,” said Leslie Peden, chief commercial officer of Celestyal Cruises.
The brand will be reflected through an enhanced onboard guest experience, which will include cuisine inspired by Mediterranean diet, special selections from Greece’s globally acclaimed wines, an island beach club, and a range of spa and wellness treatments.
“As we look to grow our audience, we are keen to capture more of a younger demographic including the key millennial audience. We feel that the new branding underscores key attributes of truly experiencing life through travel that resonates particularly well with millennials as well as our other key audiences,” Peden added.