A music video showcasing the beauty of Lipsi, was recently released by the island’s municipality aiming to promote the destination’s tourism offerings ahead of the 2021 season.
According to Lipsi Mayor Fotis Maggos, despite the challenges of the coronavirus pandemic, the 2020 tourism season turned out positive for the island.
“Lipsi managed to maintain a large part of its share during the peak period, in August, when occupancy rates reached up to a hundred percent,” the mayor said in an announcement.
“Our efforts paid off… therefore we wanted to create something unique and original ahead of next year’s tourism season,” he added, explaining how the idea of filming a music video came about.
The video was filmed in collaboration with renowned Greek director George Gavalos, who volunteered to take part in the project. Through the video, the municipality aims to promote the “Greek summer mood” and its promotional activities for the new season.
Featuring Lipsi’s town, small alleys, numerous beaches and surrounding islands, the video narrates a couple’s summer childhood love.
With “Memories of Lipsi” as a motto, the video shows the destination’s unique features aiming to create vivid experiences for travelers, similar to the feelings of a childhood love.
“The video calls on all travelers to explore the island of goddess Calypso, which this year won significant international awards as a top unexplored destination in foreign media such as Sweden’s Vagabond and the UK’s Daily Mail,” the municipality’s announcement said.
The video also features the popular Italian song “I giardini di Marzo”, performed by the Emmelon music band, Lipsi’s mayor himself and singer Marina Manolakou.
Video to spearhead GNTO’s campaign for Lipsi
Following the video’s release, Deputy Tourism Minister Manos Konsolas said that it will be included in the advertising campaign currently being planned by the Greek National Tourism Organization (GNTO) for the promotion of Lipsi.
“Tourism promotion must be based on original and creative ideas. The municipality’s video shows creativity and emotion and promotes the island in a unique way… It needs our support,” he said.