Reed Exhibitions, the organizer of World Travel Market London, has announced the launch of a tailored marketing event that will take place during the WTM Virtual event.
Titled Your 2021 Vision, the event is scheduled to take place on November 9, during 10am – 11am (GMT). Aimed at senior travel marketing professionals, the event will focus on developing a new way of marketing in 2021 and aim to enable businesses to survive and thrive over the next decade.
According to WTM London Senior Director Simon Press, the session will ensure that businesses are equipped with all the marketing know-how to not only survive the current COVID-19 pandemic, but thrive in the new world of travel and tourism.
The Your 2021 Vision event will take place on day 1 of WTM Virtual, with a live marketing panel and hosted by Marcus Murphy, CEO and Co-founder of The Five Percent.
Murphy will open the event by giving a short, sharp, practical rundown on what an effective business vision looks like and how bosses can get the whole team behind the strategy. He’ll then lead a panel discussion where the travel industry’s leading experts and influencers will share their thoughts.
A similar event, titled The Future of Travel Marketing, kicked off the opening of London Travel Week on October 30.
“The next 12-18 months may seem overwhelming, but with the right tools, WTM Virtual and London Travel Week will help our industry partners to recover, rebuild and innovate,” WTM London Senior Director Simon Press said.
WTM Virtual is the new WTM Portfolio virtual platform and will take place 9-11 November.