ITB Berlin 2021, one of the world’s leading travel trade shows, will take place as an entirely virtual event during March 9-12.
This decision was taken by the exhibition’s organizer Messe Berlin, after weighing all the circumstances.
“The situation surrounding the coronavirus pandemic remains difficult, particularly for the travel and tourism industry. Our decision to hold ITB Berlin 2021 as an entirely virtual event now provides exhibitors and trade visitors with maximum planning certainty,” said David Ruetz, Head of ITB Berlin.
ITB Berlin 2021 and the accompanying ITB Berlin Convention will be open to trade visitors only. The trade visitor days will take place during March 9-12, adding an extra day to the event.
“ITB Berlin will be highly relevant in terms of content. In these challenging times business meetings, exchanging specialist information and orientation are of special value for the industry,” Ruetz added.
Among other features, the virtual concept of ITB Berlin 2021 will include numerous live-streamed high-level panel discussions and lectures as well as digital networking opportunities, an intelligent matchmaking event and a virtual exhibition area.
ITB Berlin’s recent experience with virtual formats has been positive. With its launch of itb.com in March of this year the team had already established a global virtual platform for the tourism industry. Next to daily news it features podcasts, networking opportunities and monthly Virtual Convention sessions.
In mid-October, ITB Berlin and the Berlin Travel Festival as well as ITB Asia in Singapore successfully held virtual tourism events. Numerous leading industry speakers, some of them in person, others live-streamed from remote locations, took part in discussions and exchanged information on a variety of topics ranging from marketing and sales to CSR.
From November 16, additional information on the concept of ITB Berlin 2021 as well as regular updates will be available at www.itb-berlin.com and www.itb.com.