AQ Strategy: New Marketing Company Aims to Help Tourism Businesses Adapt to New Normal

While tourism and hospitality businesses are struggling to find ways to deal with the coronavirus (Covid-19) crisis, the new Greek strategic marketing firm AQ Strategy has entered the market with the aim to help companies and destinations adapt and thrive in the new normal.

With its name AQ (Adaptability Quotient) representing the adaptability index – a very significant element in our time – the new company focuses on the future and offers strategies for businesses to adjust to change in real time.

Yiannis Tsakalos

“At a time when global tourism is experiencing the greatest crisis of all time (due to Covid-19), strategic marketing planning is more important than ever… Now is the time for tourism businesses to strategically plan their next steps,” says the company’s founder, Yiannis Tsakalos, a professional with 30 years of experience in tourism.

The main pillars of AQ Strategy include business development, strategic advisory and project management. Its services concern investment projects, hotels, hotel groups, companies in the wider tourism and travel sector, startups and destinations.

As underlined by Tsakalos, the changes expected in the coming years (due to artificial intelligence, machine learning and big data), in the whole range of tourism and hospitality, will be more severe than those that the industry has experienced in the last 50 years.

Travelers are changing and the influences to choose a destination, accommodation or experience, will be different, with sustainable development, digital reform and the ability to adapt to new data, being the only options for a business to move forward.

“The next day will come and things will be very different. Adapting to new data will be crucial, even for the survival of businesses and organizations. Those who realize this will find their way to excellent results in the coming years,” Tsakalos said.