‘Travel the world. Make a difference’ Says New WTTC Tourism Campaign

Τhe World Travel & Tourism Council (WTTC) has launched a major social media campaign aiming to raise awareness on the wide-ranging social benefits of travel.

The new initiative asks travellers to think about the positive social impact that travel makes to people, places and communities dependent upon the travel & tourism sector for their livelihoods.

It also encourages people around the world to share stories of how tourism has made a difference and changed their lives.

The campaign strapline “Travel the world. Make a difference” is inspired by the deeper positive socioeconomic and cultural benefits, which each and every trip can generate.

A specially made video to share the message has gone online across social media platforms, asking travellers about their own journeys, which have had a profound impact on their lives and to share their stories using the hashtags #togetherintravel and #aworldofdifference.

“As our latest campaign shows, the social impact of travel & tourism can transform lives of all of those who depend on this sector, alleviate poverty, reduce inequality, protect wildlife and preserve cultures and communities around the globe. It plays a vital part in achieving wider developmental goals,” WTTC President & CEO Gloria Guevara said.

The new campaign comes after WTTC’s drive to responsibly rekindle the wanderlust of travellers through its successful ‘Together in Travel’ campaign earlier this year, despite the multiple global challenges posed by the COVID-19 pandemic.

“With the immense pressures being faced by the global travel & tourism sector due to the current restrictions caused by the COVID-19 pandemic, it’s now more important than ever that we remind everyone, how travelling can make all the difference in – and to – the world,” she added.

The WTTC’s “Together in Travel” campaign was launched in April this year, just as countries had introduced widespread global travel restrictions. Hundreds of thousands of people around the world shared their stories, which generated more than 80 million impressions.