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Tourism Investments to Drive Growth for Greece, Says EY Survey

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Foreign investments in tourism, logistics and real estate are set to drive growth for Greece in the coming years, according to the EY Attractiveness Survey for 2020 presented during a Capital Link webinar this week.

The study, which examined the views of global investors on the attractiveness of the country, found tourism (52 percent) together with logistics (28 percent) and real estate / construction (21 percent) to be the key areas set to attract investor activity.

In terms of attractiveness, 41 percent of those polled said that Greece’s reputation as an investment destination had improved, with 51 percent claiming it had not changed due to the coronavirus (Covid-19) pandemic.

With regard to future plans, 50 percent said their companies have not changed their investment strategies, 28 percent said they have currently halted their projects, with 6 percent saying they have canceled their plans altogether.

Almost one in three participants (38 percent) said Greece’s attractiveness as an investment destination has improved in the last year, while two in three said they expect Greece’s attractiveness to improve in the next three years.

At the same time, 31 percent believe the country’s investment profile will improve significantly in the post-Covid-19 era.

With regard to investment plans before the outbreak of Covid-19, 47 percent said their company was planning to invest or extend operations a focus on sales, industry and logistics.

On the downside, according to those polled, Greece is still slow in attracting innovative projects/activities, creating global competitiveness centers and attracting new talent.

With regard to the pandemic, the majority (77 percent) of those polled said Greece had managed effectively in terms of healthcare; 73 percent said the Greek state responded quickly to the digital transition; and 72 percent said measures taken by the Greek government were positive.

EY analysts reiterate that Greece can evolve into a more investment-friendly destination, improve its investment attractiveness and become more competitive by supporting innovation, slashing taxation and improving the legal framework.

Meanwhile, according to the EY European Investment Monitor, FDI in Europe increased over the 2009-2017 period with Europe still winning over investors despite Covid-19. More than half  (51 percent) of those polled said it was either the same or more attractive for investments.

In 2019, Greece ranked 29th with a share of 0.34 percent among other European countries in terms of the number of foreign direct investments from 35th in 2018, up by 69 percent.

In the 2017-2019 period, the majority of FDI made in Greece, were in agri-food, digital upgrades, business support services, transport and logistics.

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  1. Luis Zoccoler Reply

    Lynne, I am sorry to hear what happened to you. Dishonest people exist everywhere. I am Brazilian and live here and invested my money in Greece because I believe this land/people are beautiful and has a lot to offer. My dealings with people was not easy at times, people wanted the short cut but I was diligent, and made sure to follow my lawyers advise. I am continuum investing, building a small hotel. Business is business it does not matter if it is in Greece or Brazil. We must do what our “gut” feeling says! All the best in your new endeavours!

  2. Lynne Reply

    I personally would tell people not to invest here. We leased a small hotel on Aegina Island, payed taxes, employed staff and during the covid-19 pandemic the landlord refused to negotiate nor allow the 40% mandated rebate. Despite having paid a year in advance she locked us out of our business and kept our advance rent plus the guarantee. Who would invest here with such dishonest people?

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