Sabre Extends Distribution Agreement with United Airlines
Sabre Corporation recently extended its global distribution agreement with United Airlines to provide travel agents access to the airline’s content globally through the Sabre travel marketplace.
With travel restrictions beginning to lift, Sabre’s technology will enable the airline to effectively market and sell its expansive roster of fares globally through the Sabre global distribution system (GDS), reaching more than 425,000 travel agents and the travelers they serve, across the world.
“As the industry moves into recovery, distributing air content to high value travelers through Sabre’s global travel marketplace will play a key role in the airline sector’s success,” said Roshan Mendis, Chief Commercial Officer, Sabre Travel Solutions.
The renewed agreement also supports the companies’ existing collaboration on IATA’s New Distribution Capability (NDC) standard. Sabre and United Airlines continue to collaborate on bringing to market additional NDC-enabled capabilities.
“United was the first airline in the world to launch NDC with Sabre, and in working together, we will eventually enable access through Sabre to the full range of products and services that are currently available on United.com and our NDC API,” said Glenn Hollister, VP Sales Strategy and Effectiveness at United.
United was Sabre’s launch partner when Sabre first introduced its NDC-enabled offers for flights across United’s global network and the airline will continue distributing competitive global content to the hundreds of thousands of travel agents as well as the thousands of corporations who rely on Sabre’s marketplace to shop, book and manage travel.
Furthermore, Sabre remains committed to leading on the development of next-generation retailing, distribution and fulfilment solutions that benefit airlines, travel retailers and consumers.