The Thessaloniki Tourism Organization (TTO) presented Greece’s northern port city’s offerings to Chinese tourism professionals during the virtual expo “Partnerships in European Tourism: Virtual Fair”, which was held during June 22-24.
An initiative of the European Commission, the event aimed to support efforts for the increase of tourism flows from China to Europe, as well as to stimulate investment opportunities for European companies in China.
“The online event was a unique opportunity for EU participants to conduct pre-scheduled B2B meetings with Chinese buyers using state-of-the-art technology,” TTO said in an announcement.
Prior to the Covid-19 pandemic, Europe had become increasingly popular among Chinese travelers.
During the virtual fair, Chinese buyers and European sellers had the opportunity to attend presentations, interact with each other via 3D avatars and engage in qualitative one-on-one meetings. The virtual environment featured two pavilions with booths that allowed 40 European sellers to showcase their trans-European products to the Chinese travel trade.
The Thessaloniki Tourism Organization and the tourism directorates of the regions of Attica and Crete were invited to participate in the exhibition by the office of the Greek National Tourism Organization (GNTO) in China.