The world’s first company to provide travel experiences off-season, Low Season Traveller, launched this month, prompted by the Covid-19 pandemic and motivated by the need to promote sustainable tourism that will foster viable growth for local communities.
Founded by tourism expert Ged Brown and supported by a leading team of industry experts, the company hopes to inspire travelers to visit worldwide destinations during the low season and at the same time support the sustainable restart of the worldwide travel industry offering more choice, increased value for money, helping ease over-tourism and supporting local communities.
Research indicates that 70 percent of all travelers opt to take a holiday during the peak season, which is no more that 6 months for most destinations.
Through its broad range of channels, including images, blogs, videos and podcasts, Low Season Traveller will partner with international industry stakeholders including tourism organizations, hotels, and airlines to widen destination choice and products offered off season with a focus on authentic and cultural experiences.
To demonstrate its philosophy, for every booking made via Low Season Traveller in 2020, the company will donate 50 percent of the profits to a small, local community charity in one of the destinations featured.
This year, the company said it would be donating to the Antigua National Sailing Academy, which provides free swimming and sailing lessons for under-privileged and disabled school children in Antigua.
Following the Covid-19 outbreak, Brown, a seasoned tourism and travel professional, believes that travel will change focusing more on responsible forms of tourism.
“We are convinced that there is a real gap in the market for low season travel and the recent pandemic has only endorsed our view further. There could never be a better time for us to launch Low Season Traveller highlighting to travellers how to avoid busy tourist spots and delivering effective ‘social distancing’,” said Brown, CEO Low Season Traveller.
“By showing how to deliver value for money, live like the locals and importantly how to avoid the crowds, we are confident that travellers will be inspired by our destination portfolio. As the program develops, we also have the opportunity to support a number of local community charities through our Be The Change You Wish To See In The World legacy initiative, something that we are very proud of.”
With offices in Manchester and Sydney, Low Season Traveller has already teamed up with Six Senses, COMO Resorts, and Designer Travel.