The Region of Crete has launched a new tourism campaign inviting travelers to enjoy the authentic experiences the island is offering this summer.
Designed to adapt to the constantly changing conditions caused by the Covid-19 pandemic, the campaign aims to promote all the elements that make Crete a unique destination.
“It is something more than its beauty, history, wealth of landscapes and the hearts of its people. It is its truth and authenticity,” the Region said in an announcement.
The campaign also promotes Crete’s rich experiences that cover all seasons and extend to all aspects of the tourism activity.
Its message “Sense the Authentic”, invites potential visitors to feel with all their senses the hospitality offered by Crete’s residents and tourism professionals through their passion and love for their work.
“Holidays are the dream that children capture in their paintings, a time of fun for young people, an opportunity to relax for older travelers. Holidays on Crete are authentic,” Crete Governor Stavros Arnaoutakis said.
“Crete is here and promises to offer visitors, powerful experiences that awaken all the senses,” he added.
The campaign recently launched with two videos produced by Indigo View in collaboration with Choose Strategic Communications Partners and Cretan director Thodoris Papadoulakis.
Set to run until 2023, the new campaign will include a total of 10 videos and four radio spots in five languages, as well as new high-quality photo material.
The Region of Crete’s promotional plan also includes participation in exhibitions whenever possible; fam trips for journalists, bloggers and tour operators; activities to attract film producers to Crete; events in Greece and abroad; the development of a social media campaign, printed and electronic material; and targeted tourism surveys.
The Region will further enrich the content of its tourist portal www.incrediblecrete.gr with new thematic sections and an online game for children based on the island’s history.
Furthermore, in collaboration with the Foundation for Research and Technology – Hellas (FORTH), it will upgrade the interactive ambient intelligence (AmI) systems installed at selected locations namely at Heraklion Airport, the ports of Heraklion and Souda, the central market and port of Chania.