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Study: Greece Still Attractive Tourist Destination Despite Covid-19

Photo: GTP

Potential travelers appear to be eager to visit Greece in the next three months despite the Covid-19 crisis, according to a study on attitudes and intentions regarding international leisure trips jointly carried out by Athens-based tourism marketing company Mindhaus and Pollfish research.

“In travelers’ minds, Greece has those key elements that make it the most attractive destination in the Mediterranean for the next quarter, especially for specific market segments, and is among the most attractive in the medium term, which is extremely useful in strategy and marketing for the recovery phase,” said Theofilos Kyratsoulis, general manager Mindhaus.

More specifically, according to a study carried out on May 13-14 on a sample of 2,750 respondents from some of Greece’s top source markets – the US, UK, Germany, France and Italy – two in three respondents said they were eager to restart international travel placing high priority on safety, relaxation and recreation.

The top factors influencing their plans were the discovery of a coronavirus vaccine (11.9 percent), the implementation of health and safety protocols (11.8 percent), destinations with the most effective crisis management (11.7 percent), the complete freedom of travel (11.7 percent), and the availability of a quick Covid-19 test (11.7 percent).

In terms of needs, travelers in the post-Covid era are looking for a sense of safety (16.3 percent), relaxation and carefree holidays (13.3 percent), fun (11.3 percent), and cheap prices (10.7 percent).

Photo source: Pixabay

The study also found that nationals from Germany (62 percent), France (55 percent), and the UK (55 percent) were readier to travel compared to other markets as the coronavirus pandemic subsides.

Indicatively, of those polled, 28.1 percent said they would be planning their dream trip once travel restrictions ease.

“Although the situation for the next quarter appears to be generally unfavorable, we see that two in three travelers really want to start their leisure trips abroad as soon as travel restrictions are lifted and will not wait for a vaccine to be discovered,” added Kyratsoulis.

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  1. Amy Reply

    Can you please tell me the location of the gtp photo (before the story)? It looks so familiar to me, but I can’t place it. It’s driving me nuts. Thanks!

  2. Marc Sewell Reply

    Disgraceful that Greek Yachting Charterers are not refunding the hefty deposits fir cancelled vacations due to Covid 19. They are only issuing travel vouchers. This gives them an interest free loan, that may never be paid back if a company fails or if the charterer is a unable to use the voucher. Planning and executing a sailing vacation in Greece from USA takes great effort. We have been going to Greece for 25 years, but this makes us think twice. EU says credit vouchers must be voluntary. Well, there is nothing voluntary with Fyly Yachting. Beware before you pay the 50% deposit. You may never see it again. Airlines and hotels immediately refunded our money.

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