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#TogetherInTravel: WTTC Launches Campaign to Inspire Global Tourism Community

The World Travel & Tourism Council (WTTC) has launched its new #TogetherInTravel marketing campaign, which aims to stimulate the global travel and tourism community.

The new campaign encourages travellers from around the world to share the hashtag #TogetherInTravel along with a video, simultaneously uniting everyone in solidarity at the same moment.

It comprises three key elements: a highly visual and emotive video; the #TogetherInTravel hashtag, to stimulate the “conversation” across social platforms; and the microsite to host the video and user generated content and stories.

“Dreaming is part of our zest for life and our new campaign encourages thoughts of the brighter days ahead. Travel & Tourism is a critical sector to the global economy, accounting for one in four of all new jobs worldwide and contributing 10.3% to GDP,” said Gloria Guevara, president & CEO of WTTC.

WTTC developed the campaign in conjunction with one of its members, marketing and communications firm MMGY Hills Balfour.

“The concept for the #TogetherInTravel campaign was born out of a desire to rally everyone who is passionate about travel, to unify those who are working hard to rebuild the sector and to spread a message of solidarity that we are one global community, and one where travel brings us closer, at the right time,” she added.

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