Accor, a leading international hospitality group, and Visa, the global leader in digital payments, announced a global partnership aiming to bring new payment experiences to ALL-Accor Live Limitless loyalty members.
According to an announcement, the partnership will bring together Accor’s loyalty program and Visa’s global payment capabilities to create the new ALL Visa card. Members who apply for the new Visa card will be able to use it for everyday purchases everywhere Visa is accepted.
Accor will be collaborating with Visa partner financial institutions and banks in key markets across Europe, North and South America, Middle East and Asia Pacific to issue the new ALL Visa card. It will offer members tailored rewards based on customer preferences and the ability to earn more loyalty points when staying at an Accor property or when making purchases.
Accor offers unique experiences through its 39 hotel brands, in more than 5,000 hotels and residences across 110 destinations.
Through the partnership with Visa, Accor is enhancing the benefits of its recently launched loyalty program, ALL–Accor Live Limitless, to its 64 million loyal member base and more than 250 million customers globally.
“This new initiative will provide unmatched benefits to our members and reinforce the success of our ALL loyalty program by increasing our member base driving additional engagement and giving each member incentives to stay with us more frequently and easily,” said Sébastien Bazin, Chairman and Chief Executive Officer of Accor.
The introduction of ALL Visa payment cards also aims to leverage Accor’s augmented hospitality ecosystem to engage customers beyond their stay via industry-leading benefits and innovative digital, mobile-first experiences.
“I am extremely excited about the power of Accor’s expertise in hospitality coming together with Visa’s global network and digital capabilities. This combination will translate into attractive loyalty and payment products that will be at the forefront of the hospitality market,” said Visa Chairman and Chief Executive Officer Al Kelly.