OTA Insight, a cloud-based data intelligence platform for the hospitality industry, recently announced that one of its leading products, Revenue Insight, is attracting all the more big hotel brands and its on its way of “becoming the world’s number one business intelligence tool for the hospitality industry”.
According to OTA Insight, unlocking the potential of hoteliers’ PMS data to deliver lightning-fast, actionable insights for better revenue decisions, Revenue Insight has now passed the mark at which it’s averaging an uptake of over 100 new properties per month, a figure that continues to rise.
“We’re really happy with the positive response we’ve received from both our customers and the industry at large to Revenue Insight,” said Sean Fitzpatrick, CEO of OTA Insight.
Responding to customer feedback, its most recent development, Budget and Forecast, allows users to easily upload their budget and forecast to monitor their performance vs target. Offering unique visualisations, this addition to the interface allows revenue managers and colleagues across other departments to more easily assess whether they’ll reach their target and adjust their strategy where needed.
“We’re delighted to see the tool being used in meetings and across teams, breaking down the traditional information and operational silos. We’re just getting started and there’s a lot more innovation to come,” Fitzpatrick added.
The versatile platform, which was first launched late 2018, is racing ahead with rapid adoption in the marketplace.
The company’s latest partnership is with IHG (InterContinental Hotels Group). Building on its September 2019 global parity management agreement, IHG has signed up to use Revenue Insight at hundreds of its properties across the globe.
“Revenue Insight complements our internal systems, allowing our analysts to draw granular insights and sharpen our strategies,” Brian Hicks, Senior Vice President, Americas Commercial and Revenue Management at IHG, said.
Other recent new partners of OTA Insight include: Soho House; Belmond Ltd; Hard Rock Hotels & Casinos; Westmont Hospitality Group; RCD Hotels; and Highgate.
OTA Insight was named one of the UK’s fastest-growing private technology companies in the Sunday Times Hiscox Tech Track 100 last year. The company remains committed to progressing the hospitality industry forward in 2020 by continuing to innovate the marketplace with its award-winning products.