ITB Berlin Convention 2020 to Focus on Travel Technology Challenges

Artificial Intelligence (AI), self-driving cars, podcasts, blogging and digital nudging are among the issues to be discussed during the eTravel World section of this year’s ITB Berlin Convention, which will be held in parallel with the ITB Berlin 2020 tourism exhibition in March.

As a key topic concerning the future of the global travel industry, digitalization is a main focus at ITB Berlin 2020.

With a number of lectures, sessions, forums and workshops, the ITB Berlin Convention, during March 4-7, will deal with all aspects of the current and future technological challenges and applications in tourism.

At the eTravel World halls 6.1, 7.1b and 7.1c., numerous exhibitors will present technological solutions, including reservation systems, global distribution systems, payment methods and travel agency software.

This year, the eTravel Stage in hall 6.1 and the eTravel Lab in hall 7.1 are again the focal point of the eTravel World, with its short distances between event venues.

The eTravel World will not only host workshops to provide visitors with information on the latest tourism developments, but new communication formats and presentations as well. The DATA TALKS Forum of the eTravel Lab will take place for the first time on March 6. This is where participants will discuss questions regarding data-driven business models, data analysis and personalization.

The VR Lab has also become a successful satellite of the eTravel World. In Hall 10.2, on all three days of the show and at some 12 sessions, destination managers and marketeers can find out about practical uses for suitable Virtual and Augmented Reality apps and technologies.

ITB Berlin 2020 will take at place Messe Berlin from Wednesday, March 4, to Sunday, March 8.