The launch of more digital campaigns and partnerships with local tourism stakeholders are included on the agenda of Marketing Greece for 2020.
The organization’s campaigns this year will focus on Greece’s nature and experiences, and also promote the country’s sea & sun product and thematic forms of tourism.
Meanwhile, the marketing agency will continue its “Oh My Greece | Unlock the feeling” digital campaign, which has turned into an internet sensation, reaching 5 million views between February – December 2019.
“Content is king”, Marketing Greece CEO Ioanna Dretta told reporters during an event held on Thursday for the cutting of the organization’s vasilopita (Greek New Year’s cake).
“Marketing Greece has so far collaborated with nearly all regional authorities in Greece for the creation of content and the promotion of destinations, and will continue to do so,” she said.
New ‘Wanderlust Greece’ campaign to promote Epirus
Marketing Greece’s plans for 2020 also include the creation of a new ‘Wanderlust Greece’ campaign that will focus on Epirus, western Greece.
“Filming will take place in spring in order for us to capture Epirus’ beautiful mainland,” Dretta added.
Furthermore, looking to connect tourism with other sectors of the Greek economy such as local production and gastronomy, Marketing Greece will announce the results of a relevant study during the International Hotel, Restaurant and Cafe Show HORECA, which will take place between February 7-10 in Athens.
Also present at Thursday’s event was Greek Tourism Confederation (SETE) President Yiannis Retsos who expressed his optimism about the year ahead and called on the Greek government to strategically position tourism high on its agenda.
Marketing Greece is a non-profit organization, founded in 2013 by the Greek Tourism Confederation (SETE), the Hellenic Chamber of Hotels and the Hellenic Association of Communications Agencies (EDEE).