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GNTO Ups its Budget to Boost Greece in US

The Greek National Tourism Organization (GNTO) has set aside 1 million euros to promote the country’s destinations to the US market in a powerful media drive this year.

More specifically, the GNTO has approved a budget of 1 million euros for a promo campaign to run over the months of January to May to include presentations in the New York Times, KAYAK, Conde Nast Traveler, Travel + Leisure, and the Wall Street Journal, with the goal to increase bookings in the first half of 2020.

The move comes as part of the GNTO’s 8-million-euro campaign announced earlier this year.

Dimitris Fragakis, Secretary General Greek National Tourism Organization
Dimitris Fragakis, Secretary General Greek National Tourism Organization

“We are starting earlier, compared to previous years, with the launch of a dynamic four-month campaign that will target traditional tourism markets in Europe, the US and Canada,” said GNTO Secretary General Dimitris Fragakis during the first meeting of Greece’s Regional Tourism Council which was held in Athens, last month.

GNTO officials are hoping to raise awareness among American and Canadian travelers planning their holidays for the coming summer.

Targets set by the GNTO include achieving more that 5 million impressions through spreads in the New York Times in the January-March period; 11.9 million via KAYAK between January and April; and over 5 million via the Conde Nast Traveler campaign between the months of January and April.

Greece is aiming to win over potential visitors vying with rival holiday markets Spain, France, Italy, Croatia, Turkey and Egypt.

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