Marketing Greece has successfully completed the media plan for its “Oh My Greece | Unlock the feeling” digital campaign, which has reached a total of 5 million* views, since its launch in February 2019.
“Without any advertising support, the campaign went viral within the first 48 hours of its launch, marking 600,000 organic video views and 8,500 shares,” Marketing Greece said.
According to Marketing Greece, the campaign continued its dynamic course by spreading its message across European target markets, also attracting the interest of travelers through the development and implementation of an extended digital media plan on social media and a targeted Display Network campaign.
As a result, “Oh My Greece” managed to convey its message to millions of travelers.
“When we started this campaign, our common goal was for Greece’s invisible magic – the emotions it brings – to travel everywhere…. I’m really proud that we made it happen with the valuable support of our sponsors, the Greek National Tourism Organization (GNTO), and the Greek audience that embraced our campaign from the very first moment,” said Marketing Greece CEO Ioanna Dretta.
“By coordinating our efforts, joining forces and sharing our vision, we succeeded in making this campaign stand out,” she added.
Following its launch, the “Oh My Greece” campaign was also supported by the GNTO with over 2 million euros. The organization promoted the campaign on social media and included it in its advertising plan for popular communication channels such as CNN, Expedia, Skyscanner, TripAdvisor, Google, YouTube and owned media channels.
The campaign has also received warm support from Greece’s tourism sector with tourism enterprises sharing the video on social media; hospitality companies included it in their operations; Athens International Airport (AIA) incorporating it into its digital and printed media; and AEGEAN screening the video onboard its aircraft.
Meanwhile, Sojern, a leading provider of digital marketing solutions for the travel industry, also contributed to the campaign’s promotion, and has created a case study based on its success.
*The figure does not include views that came as a result of GNTO’s advertising spending.