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Greece Gearing Up to Launch New Tourism Campaign in January 2020

WTM London 2018 photo report by Greek Travel Pages

The Greek National Tourism Organization (GNTO) is getting ready to launch an 8-million-euro campaign for Greek tourism in January 2020.

“We are starting earlier, compared to previous years, with the launch of a dynamic four-month campaign that will target traditional tourism markets in Europe, the US and Canada,” said GNTO Secretary General Dimitris Fragakis during the first meeting of Greece’s Regional Tourism Council which was held in Athens on Tuesday.

According to Fragakis, 70 percent of the new campaign will be digital and feature different types of ads for each media channel aiming to cover the needs of the different audiences.

Meanwhile, the GNTO will focus on the digitalization of its image for next year, as it is planning several innovations for its participation in international exhibitions and trade shows.

Starting from the 26th International Mediterranean Tourism Market that will take place in Tel Aviv in February, the GNTO will launch a one-day workshop with the participation of regions and local stakeholders.

The organization also plans to change the image, identity and operation of Greece’s stand in exhibitions by incorporating digital images and other innovations.

The GNTO will participate in a total of 47 exhibitions all over the world in 2020.

Photo Source: Visit Greece

Fragakis also announced that the GNTO is planning to launch a special communication program for the support of regions that have been severely affected by the increase of migrant flows, including the North Aegean islands. The new campaign will soon be presented on Lesvos.

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About the Author
Eleftheria has worked for several financial newspapers, magazines and websites during the past 19 years. Between 2004 and 2014 she worked as a radio producer, reporter and presenter for the Greek and English language program of “Athina 9.84 FM”. She also has hands-on experience in the MICE industry.

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