Marketing Greece has joined forces with Rhodes’ tourism professionals to promote the Dodecanese island through a new modern digital campaign based on international trends. The campaign is held under the auspices of the Rhodes Hoteliers Association and the Aegean Region.
“By creating inspirational travel content, the ‘Tourism Alliance for Rhodes’ will highlight the island’s familiar image, which is connected to its sea & beach product, and go a step further by introducing travelers to more experiences and options that reveal Rhodes’ multi-dimensional personality,” Marketing Greece said in an announcement.
The campaign includes three thematic videos:
– “Rhodes | Time Travel in the Medieval Town”: Featuring the Medieval City of Rhodes, one of the island’s signature experiences, the video invites visitors to discover its long history and cultural wealth.
– “Rhodes | A boat trip around the island” – Presenting lesser-known, but fascinating bays and beaches, the video reveals Rhodes’ “secret” summer delights.
– “Rhodes | A culinary tour” – Focusing on gastronomy, an experience that should be added to the bucket list of travelers, the video features local wineries, apiaries and taverns that can bring travelers in touch with the residents and the traditional rich gastronomy of the destination.
“The value of this initiative is evident not only in the result but also in the intention to serve a common vision and create new dynamics. The public and private bodies of Rhodes are at the forefront,” said Marketing Greece CEO Ioanna Dretta.
Meanwhile, Marketing Greece has created a photo collection that presents the island’s popular attractions and unusual aspects, as well as a special feature on its experiences. The collection will be available on Discovergreece.com.
In addition, as part of the new partnership, Marketing Greece during the summer held experience trips for media representatives and bloggers from the UK, France and the US.
The digital campaign will run during the first quarter of 2020 on Discovergreece.com and its social media that count over 1.3 million followers.