Fourteen Swiss and Austrian travel agents recently visited the Acropolis, Piraeus and Sounion among other landmark sites, during two familiarization (fam) trips organized by the Greek National Tourism Organization (GNTO) aiming to promote Attica as a city break year-round destination.
The fam trips were held with the support of Greek carrier AEGEAN, between November 26-29 for the Swiss travel agents, and during November 30-December 3, for the Austrians.
The travel agents toured the Athens’ unique sites, discovered its cultural activities, enjoyed the city’s numerous entertainment options and tasted Greek cuisine.
“The Swiss and Austrian travel agents were particularly impressed by their visit to the modern facilities of the Flisvos marina and the Athenian Riviera with its many bays and beaches, a competitive advantage, they said, not found in any other European capital, which makes Athens an ideal city break destination for all seasons,” GNTO said.
The organization has announced that during the winter months it will continue to promote Greece to foreign tourism markets through familiarization (fam) and press trips.