Marketing Greece, a private marketing company for Greek tourism, presented the activities of its “Tourism Partnership for Chania” program to tourism officials and entrepreneurs during a recent event held at the city’s old port.
Launched earlier this year, the “Tourism Partnership for Chania” is a joint venture with the Chania Hotels Association, Fraport Greece, AEGEAN and Eurobank, which aims to develop a new dynamic cooperation model for the area’s promotion as a year-round destination.
“Chania is a ‘mature’ tourism destination, ideal for the development of a specialized promotion strategy, and activities for the extension of the season. Through this partnership, Greek tourism stakeholders join forces for a common vision,” said Marketing Greece CEO Ioanna Dretta.
Within the framework of the partnership, the actions launched for the promotion of Chania include:
Content Creation: For the promotion of the numerous experiences Chania offers, content has been created through the production and release of four videos showcasing the destination’s offerings (culinary, mountain activities, villages, sea adventures) with original music created exclusively for the occasion.
Digital campaign: Cinematographer Manolis Armoutakis recently traveled to Chania and presented the experiences the destination can offer from spring to fall through Discovergreece.com’s social media. The digital campaign will continue into the first three months of 2020.
Announcement of events: Aiming to promote the city and the region’s lesser-known destinations, various events that are taking place in Chania throughout the year have been included on the calendar of Discovergreece.com.
Publicity actions: A number of fam trips have been held with the participation of media representatives and bloggers from eight source markets, which focused on the destination’s way of life, gastronomy, natural beauties and experiences.
Greek Tourism Minister applauds the partnership
“This successful cooperation shows us the way. In order to move forward as a country, as a nation and as a sector, we need to join forces and work together… for the sustainable development of the domestic tourism product,” said Tourism Minister Harry Theoharis during the event.
In addition, the Secretary General of the Greek National Tourism Organization Dimitris Frangakis spoke of the private sector’s role.
“We need the private sector’s contribution. We embrace this initiative which is in line with the strategy of the Ministry of Tourism and GNTO to promote the competitive advantages of each destination,” he said.
Marketing Greece has been collaborating with the Chania Hotels Association since 2016, having carried out a number of activities to promote the area to the global travel community.