Novotel Hotels has announced a multi-year global partnership with Calm, a leading app for sleep, meditation and relaxation, which promises to help hotel guests achieve inner calm and enjoy a more restful travel experience.
Beginning in January 2020 at Novotel locations in the United Kingdom, the partnership with Calm will be introduced at more than 530 hotels across 60 countries throughout the year.
According to an announcement, the forward-thinking partnership emphasizes the vital role of sleep, mindfulness and self-care while traveling, and is a leading example of a global hospitality brand integrating mental wellbeing into its guest programming.
“Wellness travel is growing twice as fast as tourism overall, with sleep and mental wellbeing proving to be extremely important to consumers in new or unfamiliar environments, such as hotels,” said Aleena Abrahamian, Head of Strategic Partnerships at Calm.
As part of Novotel’s “Time is on Your Side” campaign, which enables travelers to discover relaxing moments, guests will experience the positive benefits of Calm – including guided meditations, atmospheric music, nature soundscapes, and over 150 Sleep Stories – all of which are designed specifically to instill a calmer mindset.
“Traveling often takes people out of their usual comfort zones and so we feel it is vitally important to help our guests regain that comfort through mindfulness and relaxing environments,” said Nadege Keryhuel, Vice President of Novotel Brand.
Sleep Stories is among Calm’s most popular content, offering soothing bedtime stories often narrated by well-known voices, that transport millions of adults and kids into a calmer, deeper sleep.
Novotel is brand of Accor, a world-leading augmented hospitality group offering unique experiences in 4,900 hotels and residences across 110 countries.