ITB Asia, a leading travel trade show in Asia, and the Association of Corporate Travel Executives (ACTE), have signed a Memorandum of Understanding (MoU) to collaborate as strategic partners.
The partnership will take place during 2020-2022, and will see the two organizations working closely on knowledge-sharing activities for the corporate travel community.
“We are excited to work in close partnership with ACTE Global to engage with more corporate buyers and delegates at ITB Asia’s group of events. In particular, we aim to provide industry delegates with valuable breadth and depth on industry knowledge, stimulating a higher level of discourse on the corporate travel sector,” said Katrina Leung, Managing Director of Messe Berlin (Singapore), the organiser of ITB Asia.
Under the MoU, ACTE, with its wide international representation from over 100 countries, will play a leading role in promoting ITB Asia and its group of events to quality buyers and corporate travel managers.
The MoU will also lay the groundwork for further cooperation between the two institutions to frame new initiatives and activities for the corporate buying segment. These will seek to enhance opportunities for buyers and delegates to learn and network with industry leaders at ITB events as well as create meaningful dialogue through education, advocacy, and research for the global corporate travel community.
“The expanded partnership in India and extended cooperation between ITB Asia and ACTE will undoubtedly foster another unprecedented horizon in our vision for global education in the corporate travel and MICE sectors,” said ACTE Executive Director Leigh Bochicchio.
The MoU builds on an existing successful partnership between ACTE and ITB Asia which saw the global association holding its exclusive Corporate Travel Day for the second year running at the 2019 show.
ITB Asia 2020 will take place at the Sands Expo and Convention Centre, Marina Bay Sands, from 21-23 October, 2020.