Main points of Greece’s new tourism strategy for 2020 will be presented to the world during the World Travel Market (WTM) London trade show, set to open its doors on Monday, November 4, at ExCel.
In its 40th year, WTM is an annual business to business exhibition for travel industry professionals and brings together the largest global industry gathering of destinations, tour operators, hotels, airlines, technology and online travel services under one roof.
According to GNTO UK & Ireland Office Director Emy Anagnostopoulou, Greece is capitalizing on its 2019 tourism strategy, as airline flights recorded an increase of 3.3 percent during the first nine months of 2019 (data by CAA, Fraport, AIA), and tourism revenue rose by 16.1 percent during January-August (Bank of Greece data), compared to the same periods last year.
“The corresponding figures for the UK market are at 5.2 percent and 54.7 percent respectively, which is a huge success considering that this is the Brexit year,” Anagnostopoulou told GTP Headlines.
Visit Greece stand
The Visit Greece (Greek National Tourism Organization-GNTO) stand — EU1100 – will host some 70 Greek exhibitors, including representatives of hotels, regions and travel companies from across the country and its islands.
The 2019 trade event will kick off for Greece with the inauguration of the GNTO’s stand on Monday morning by Greek Tourism Minister Harry Theoharis.
Later in the afternoon, the minister will attend the press conference hosted by the GNTO at the WTM London’s International Media Centre for journalists, bloggers and travel professionals.
Minister Theoharis will give information about the 2019 season for Greece and refer to the ministry’s tourism strategy for 2020. Also, together with a surprise celebrity guest, Minister Theoharis will explain what makes Greece such a great choice for the modern traveler.
Throughout the days of the trade show, Minister Thaoharis will also meet with British and international tourism industry executives, tour operators and airlines to promote new partnerships in 2020.
Events @ Visit Greece stand
Once again Greek cuisine will have a starring role at the Visit Greece stand during WTM London 2019.
On Monday (12:30 – 13:30), media professionals are welcome to join the Visit Greece team at their stand for a Greek traditional lunch inspired by the cuisine of Macedonia – Thessaloniki. The lunch will be prepared through a cooking show by chefs from Aldemar Resorts.
On Wednesday (12:30 – 13:30), a wide range of Macedonian/Thessaloniki recipes and products will be available for bloggers to sample.
Routes of Ancient Theaters of Epirus
Another event to be held during WTM London 2019 involving Greece is a presentation on the Routes of Ancient Theaters of Epirus by the Region of Epirus. The event, which will focus on five archaeological sites and their theaters as main stops in Epirus, will take place at the North Gallery 17 at the ExCel expo center on Tuesday at 12 noon.
Contemporary Minoans travel from Crete to London
Also on Tuesday, a high-level event regarding the Minoan culture will take place at 12:30 pm at the Museum of London (Terrace Gallery), organized by the Branding Heritage cultural organization, in collaboration with the Region of Crete and the Greek National Tourism Organisation UK & Ireland.
Titled Contemporary Minoans: Cretan culture, source of inspiration, the event will showcase the everlasting influence of the Minoan culture at the global contemporary creation scene.
The Greek Travel Pages (GTP), as the official WTM media partner for Greece, will be at the Visit Greece stand during the three days of the exhibition. Follow our WTM London 2019 Special for news and updates. GTP representatives can be found at stand EU1100 and also MP10.
The WTM London will run until November 6, with opening hours from 10am – 6pm for all three days.