Sabre Announces New GDS Media Solutions for Hoteliers

Sabre Corporation, a leading technology provider to the global travel industry, is enhancing the way hoteliers market to the travel agency community as part of its rollout of Content Services for Lodging.

The company has announced that it will introduce a new GDS media solution for hoteliers to help travel agents find more relevant hotel options based on travelers’ personal preferences including the ability to search by city name, airport code, city code, points of interest, geo location, custom polygons and amenities.

During the transition, which is expected to begin in mid to late 2020, both Hotel Spotlight and the new solution will be available to the Sabre GDS media customer base providing incremental value to the company’s customers.

“The Sabre GDS is an incredibly valuable distribution and sales channel for suppliers looking to reach our global network of travel agencies and high-value travelers, and Sabre Hotel Spotlight is an especially powerful and proven tool to help hoteliers drive conversions in the indirect channel,” said Brian Jorgenson, senior vice president of product marketing at Sabre Hospitality Solutions.

Meanwhile, Sabre is changing the sales and services channels for Hotel Spotlight in an effort to simplify the process for hotel customers. Beginning in January 2020, Sabre Hospitality Solutions will serve as the exclusive sales channel for Hotel Spotlight and its future iteration. As of July 1, 2020, Hospitality Solutions will be the only provider able to service Hotel Spotlight and its future iteration.

“Consistent with our goal to help suppliers increase bookings across channels and to help agents offer more personalized service to travelers, Sabre is committed to continuing to develop and enhance its GDS media products in 2020 and beyond,” Jorgenson added.

Hoteliers looking to secure the benefits and visibility the Sabre GDS Media offerings provide, should work with Sabre to ensure their placement for the entirety of 2020 and beyond.