The company’s presence in both exhibitions was part of its annual marketing plan that includes its participation in a total of 18 international travel and tourism shows with the aim to develop new partnerships and further promote Greece as an all-year-round destination.
During Luxperience, Argo Travel presented the high-end products and services of its luxury department, ARGO Platinum, which offers bespoke personalized itineraries and concierge services to visitors who seek for unique luxury experiences.
In addition, Argo presented its brand new cultural, religious and educational tourism programs, offered in collaboration with the University of Athens. More specifically, “Traces of Greece”, the group’s dedicated cultural tourism department, offers short courses and holiday packages especially designed for the international academic community and cultural travelers.
Greece sees strong growth in arrivals from Australia
Following its participation in Sydney’s Luxperience tourism expo, Argo said that Greece has seen a strong growth in incoming tourism and per capital spending from Australia during the last two years.
“Australia is indeed a market of healthy consumers that seek for unique experiences. It is our duty to identify the Australian travelers’ intricate requirements and design services and products that meet their demands,” said Argo Travel Director of Sales and Marketing Stratis Voursoukis.
During ITB Asia, a leading travel show in Asia, Argo also identified an increasing interest for Greece from the markets of Vietnam, Indonesia and Malaysia.
“We have strong reasons to believe that arrivals from these promising markets will steadily grow over the next years as Greece is attracting more high-spending visitors from the Asia Pacific,” Voursoukis said.
Founded in Athens in 1952 as a DMC, Argo Travel Group offers business travel and MICE services throughout Greece to its corporate customers – PCO’s, incentive houses, international MICE organizers, corporations, banks etc.