Keeping abreast of the ongoing developments in the accommodation sector, Greek hospitality giant Grecotel Hotels & Resorts (of the Daskalantonakis Group) announced this week the launch of a new 60-million-euro investment program in third-generation hotel units.
The group also aims to modernize and extend existing facilities.
Over the last 15 years, the N Daskaloantonakis Group has invested 500 million euros in its facilities across Greece, while also reducing its prices.
The group’s Riviera Olympia & Aqua Park in the Peloponnese, is also undergoing extensive renovation works marking its 15 years of operation this year.
Meanwhile, the group also announced plans for the Lux Me White Palace in Rethymno, Crete – one of its popular Lux Me concept series hotels. Aiming for 2020, plans include enhanced products and upgraded hotel infrastructure, including new theme restaurants, the addition of five pools, and refurbished spa services, among others.
The group’s Lux Me series offers a comprehensive luxury holiday experience complete with the best in high-end gastronomy, accommodation, amenities, services and personalized care.
The group, which employs 6,500 people, accounts for 4 percent of the Greek hospitality market, according to ICAP data.