Sojern, a leading provider of digital marketing solutions for the travel industry, has announced the appointment of leading independent marketing agency Global Media, as the exclusive representative of all its solutions in Greece and Cyprus.
Global Media will now be bringing the latest in digital marketing to independent hotel properties in the two countries, helping hoteliers to effectively target and engage with travelers throughout the entire “path to purchase”.
Sojern offers a scalable model for driving direct bookings through a blend of programmatic display, video, social, mobile and native advertising tailored to reach travel audiences as they move through the process of planning and researching an upcoming trip.
According to Costis Fronimos, director of Global Media P.C., through the partnership, small independent hoteliers can leverage the same technology and data science that large enterprise customers are using in a more flexible way.
“With the help of Sojern, hoteliers can base their marketing decisions on data rather than demographics and precisely target the right traveler with the right message across multiple devices and channels all the way through the ‘path to purchase’,” he said.
Sojern has closely followed trends in travel marketing, acquiring facebook and instagram marketing partner Adphorus, in late 2017.
“At Sojern, we wish to move the world’s travelers from dream to destination. Our teams dig deep into the ‘traveler path-to-purchase ‘so we can help our clients win the competition for bookings,” said Celine Chaussegros, General Manager, EMEA for SMB at Sojern.
“Global Media has a fantastic reputation and network in the hotel industry combined with an exceptional understanding of our technology which provides us with a strong platform to showcase our SMB solutions to this region,” she added.
Sojern has over 6,000 independent hotel property clients globally while together with Global Media, they serve around 70 hotels in Greece and Cyprus.