Selina, one of the fastest growing hotel brands in the world, has signed a strategic distribution agreement with Hotelbeds, a leading international bedbank.
According to an announcement, the agreement will give Selina access to Hotelbeds’ large high-value distribution network made up of more than 60,000 travel agents, airlines, tour operators and loyalty programs in more than 140 source markets worldwide.
Meanwhile, Hotelbeds customers will have, from now on, access to the Selina hotel portfolio, consisting of more than 52 properties located mainly in Latin America but also across Europe – in Greece, Argentina, Bolivia, Brazil, Colombia, Costa Rica, Ecuador, Guatemala, Mexico, Nicaragua, Panama, Peru, Portugal and the United Kingdom.
Furthermore, as part of the agreement Selina will distribute its hotel rooms through the two distribution channels of Hotelbeds, all under the same contract: the wholesale channel that operates under the name ‘Hotelbeds‘, and the retail channel, which operates under the name ‘Bedsonline’ and focuses solely on travel advisors.
“This alliance is very important for Selina as thanks to Hotelbeds we can have access to one of the largest B2B distribution networks, including both wholesale and retail, in the world – and through this we can make our innovative concept known to more people,” said Felipe Muñoz, Global Head of Sales for Selina.
Hotelbeds also provides its hotel partners with additional reservations through its network of international B2B travel buyers who bring high-value guests that normally book further in advance, cancel less, stay longer, spend more at the hotel and come back more often.
Meanwhile, Selina plans to add more than 35 locations to its portfolio in 2019, including upcoming openings in the United States, United Kingdom, Portugal, Greece, Germany, Chile, Mexico, Brazil and Argentina.
By 2023 Selina expects to have more than 130,000 beds in more than 400 locations around the world, all of which Hotelbeds will also have access to.