The ITB Asia 2019 conference is set to deliver a series of keynote presentations during October 16-18, with the participation of speakers from leading online travel agencies (OTA), travel-related partners and technology companies.
During the 2019 conference titled, “Bold Thoughts, Bold Moves”, travel and technology experts will share their perspectives on how businesses can innovate and leverage on technology as they tackle the challenges of this era.
“By bringing together leading industry experts in the keynote sessions, ITB Asia will get to the heart of today’s complex travel issues. We will discuss major game-changing issues within the industry and strategies on innovating business models in order to remain competitive,” said Katrina Leung, Managing Director of Messe Berlin (Singapore), the organiser of ITB Asia.
The first keynote session on October 16, brings together experts from Bedbank, Hotelbeds Group, Booking.com and IBM. Addressing the industry’s common challenges, topics will include how businesses can ready themselves for the next wave of growth; rethinking and reinventing distribution strategies; and how the travel industry can capitalize on the digital revolution to succeed.
ITB Asia’a keynote panel on October 17, “The Future of Travel Distribution”, will identify business solutions for challenges faced by the sector during a time of uncertainty. The discussion will be led by senior executives from Agoda, Expedia Group, Hotelbeds, KAYAK and TripAdvisor.
ITB Asia 2019 will also feature a keynote panel on October 18, focused on the new Chinese traveler, of which their overseas consumption is predicted to grow as large as $120 billion as preferences evolve. Amongst notable industry experts are Booking.com, OYO Hotels & Homes, Thomas Cook China and Tujia.
Aside from the keynote sessions, ITB Asia 2019’s conference will also deliver a series of themed sessions, including corporate travel, destination marketing, muslim travel and travel technology.
The Greek Travel Pages (GTP) is a media partner of the ITB Asia 2019 event.