Aiming to redefine industry practices and identify new trends that will shape the future of MICE events, the inaugural MICE Show Asia conference will take place alongside ITB Asia 2019 in Singapore between October 16-18.
The conference will run for three days, under the theme “Winning the Hearts of MICE Buyers”, during which more than 30 speakers from Convention and Visitor Bureaus (CVB), MICE buyer organisations, MICE tech companies and start-ups, will discuss topics ranging from events organisation and management, technological applications to trends forecasting and challenging conventional practices.
“The mission of MICE Show Asia 2019 is to provide industry suppliers with the insights and strategies to meet ever-evolving buyers’ needs,” said Katrina Leung, Managing Director of Messe Berlin (Singapore), the organiser of MICE Show Asia.
According to Leung, the conference sessions will be designed to get attendees to rethink how they understand the industry, and gain the ability to set themselves apart.
MICE Show Asia 2019’s featured panel discussion will see industry experts challenge and provide new perspectives on archetypal approaches to the MICE buyer-seller paradigm. Aptly titled “Unconventional thinking: Winning the hearts of MICE buyers”, the panel will include top management leaders from Chiba Convention Bureau, Elias Events, Mix – Asia’s Creative Meetings Magazine, Thailand Convention & Exhibition Bureau (TCEB) and The Project Office of the Moscow City Tourism Committee.
In addition to the panel, attendees will hear from buyer organisations, leading industry players and fast-growing MICE tech companies. With discussions focusing on MICE tech, improving audience engagement and trends forecasting, attendees will gain fresh perspectives about managing events, including catering to different personality types, reducing audience attrition, and responding to shifting industry trends.
Diverse conference programme
MICE Show Asia 2019 will feature a diverse programme of key presentations and discussions touching on ground-breaking developments and opportunities that are shaping the industry such as sustainability and the role of social media for event marketing.
Start-ups and CVBs are also scheduled to introduce revolutionary approaches of adding value to event experiences. Highlights will include new developments in events space, indoor mapping and working with Smart Data.
Sharing the stage with ITB Asia 2019
MICE Show Asia will share the Sands Expo and Convention Centre at the Marina Bay Sands Singapore with ITB Asia 2019. Attendees will have full access to both events. ITB Asia 2019’s major themes include corporate travel, travel and tech, destination marketing and Muslim travel, and will feature keynote discussions led by over 260 speakers across more than 100 sessions. ITB Asia is organized by Messe Berlin (Singapore) Pte Ltd and supported by the Singapore Exhibition & Convention Bureau.
The Greek Travel Pages (GTP) is a media partner of the ITB Asia 2019 event.