Greece’s Divani Collection Joins ‘Global Hotel Alliance’
Greece’s Divani Collection has joined the Global Hotel Alliance (GHA) – a leading international alliance of independent hotel brands – looking to further improve and promote its hospitality services and experiences.
Divani is the first Greek hotel group to join GHA, which currently includes more than 550 hotels in 75 countries worldwide.
Referred to as a “strategic move” by the group, joining GHA will help Divani strengthen its position in the global tourism market, also achieving its collaboration with international luxury hotel chains such as Kempinski, Viceroy Group, Omni Hotels & Resorts, Marco Polo Hotels and Corinthia Hotels.
“After six decades of strong and continuous presence in Greek tourism, our group continues to be a leader in luxury hospitality, offering a wide range of integrated services, also being the first Greek hotel chain to become member of GHA,” said Divani Collection Hotels CEO Spyros Divanis.
Having joined GHA, Divani also adds the “Discovery” loyalty program to its services, offering its guests even more benefits across over 30 brands around the world.
“We are certain that we will benefit both from the synergies and the worldwide recognition that this partnership will offer us,” Divanis added.
Meanwhile, the membership of Divani Collection Hotels gives GHA the perfect opportunity to enter the Greek market.
“Greece is among the most popular destinations in the world and we are very lucky to have such a strong partner with a rich history in luxury hospitality and tourism,” GHA CEO Christ Hartley said.
The Divani Collection Hotels today consists of seven luxury hotels in Athens (Apollon Suites, Divani Apollon Palace & Thalasso, Divani Caravel Hotel, Divani Palace Acropolis), Larissa (Divani Palace Larissa Hotel), Meteora (Divani Meteora Hotel), and Corfu (Divani Corfu Palace).