The carrier’s new brand is now visible via its logo, aircraft livery and signage at the airports, while the company recently presented its mobile boarding pass, home printed boarding pass and App, as well as the related Apple Wallet version in the new brand design.
As part of the relaunch project, all design elements were adapted to today’s needs in cooperation with the Viennese branding agency “brainds”, which is responsible for the new integrated brand presence of Austrian Airlines.
The customer is at the heart of the changeover
The new boarding pass stands out due to its clear structure and improved clarity and readability. Important information such as the boarding time, seat number and departure gate are now much larger and more visible to passengers.
Now a passenger can identify in which travel class he or she travels by the color used on the approximately 500,000 mobile boarding passes issued each month. Economy and Premium Economy are red, whereas the color on the Business Class boarding pass is dark blue.
“In line with our philosophy, the design should support functionality and at the same time strengthen the presence of the Austrian Airlines brand. We left nothing to chance in the design, and particularly focused on clarity, usability and simplicity”, said Austrian Airlines Head of Brand Management and Uniform Services Amir Aghamiri.
In the next step, the Austrian national airline plans to present its entire inflight entertainment as well as the WLAN portal “FlyNet” and the Jetshop Website, where one can buy branded merchandise from Austrian Airlines, in the new design.