Axia Hospitality’s 2nd Press Tweetup Event Goes to Paris
Sales and reservations management company Axia Hospitality recently held its 2nd International Press Tweetup event in Paris and informed the French media on new hotel openings, products, services and experiences.
Held at the Grand Palais restaurant in collaboration with the office of the Greek National Tourism Organization (GNTO) in Paris, the event was attended by more than 20 French managing editors and travel journalists of leading media organizations, including National Geographic Traveler, Voyage de Luxe, Voyages & Hotels de Reves, Horizons Monde, Madame Air France, Hotel & Lodge, A/R, Le Monde, Le Figaro, L’ Equipe, Le Journal du Dimanche, Vogue, Madame Figaro, Cosmopolitan, Gala, Point de Vue, Grazia and Femme Actuelle.
The company’s portfolio was presented to the guests by the director of the GNTO in Paris Dimitra Voziki.
During its five years of operation, Athens-based Axia Hospitality has partnered with approximately 70 hotels in over 20 destinations in Greece.
According to the company’s founder and CEO, Yiannis Kyritsis, the aim of Axia Hospitality is to turn its partner hotels into “global destinations”.
Therefore, the Axia Hospitality team constantly travels around the world to attend international exhibitions and tourism roadshows.
“We all know that the increase in demand for hotels is the result of their worldwide recognition. And recognition can only be achieved through specific targeted communication and marketing activities. This is exactly the aim of our International Press Tweetup event, which takes place every year,” he said.
The company’s 1st Tweetup event was held last year in London.
The 2nd International Press Tweetup was a privately funded event organized by communications company Press-à-Porter.