Emirates Skywards Honored at Loyalty Awards 2019
Emirates Skywards, the loyalty program of Emirates and flydubai, was presented with the accolade for Excellence in Management for the second consecutive year at the Loyalty Awards 2019 ceremony held recently in Paris.
The awards ceremony was organized during the 15th edition of the Loyalty & Awards Conference by Global Flight, a leading independent management company focusing on customer loyalty and loyalty programs in the travel industry.
In 2018, Emirates Skywards was recognized for its use of data science to optimize member engagement through relevant and timely offers.
This year Emirates Skywards earned top honors for continuing to take personalization to the next stage by introducing its industry-first, dynamic flight upgrade and Cash+Miles promotions for members who log in and book their flights via Emirates.com
“A core principle that drives the Emirates Skywards loyalty program is to constantly enhance the value that our members can derive from their Miles by evolving our propositions,” said Dr Nejib Ben Khedher, Senior Vice President, Emirates Skywards.
The targeted offers. which are easy to access and positioned visibly during the booking experience, are driven by over 150 parameters linked to the member’s loyalty status and flight selection.
“Our ‘in-path’ offers available when booking on Emirates.com provide an attractive opportunity for members to realize tangible savings when using their Miles to access upgrade rewards and purchase Cash+Miles tickets,” he added.
Since launch in 2018, Emirates Skywards has seen considerable growth in engagement with members redeeming nearly 1.5 billion miles on offers.
Emirates Skywards currently has a global base of over 23 million members. Over the last 12 months, the program has significantly broadened its value proposition to members by offering not only more opportunities to earn Miles but also combining them with more avenues to utilize Miles.