Sabre and Barceló Hotel Group Join Forces for a New Distribution Strategy

Photo Source: Barceló Hotels & Resorts

Barceló Hotel Group, a leading tourism company in the Spanish market and one of the largest worldwide, has selected Sabre Hospitality Solutions as distribution provider and business partner for its hotels globally.

Under the agreement, Barceló Hotel Group, part of the larger Barceló Group, will use the Sabre SynXis Platform, including the SynXis Central Reservations (CR), for their new distribution strategy.

According to an announcement, the group will benefit from the Sabre SynXis Platform’s advanced technology to update its operations and grow its footprint globally, while securing an effective, future-ready channel strategy that will help maximize revenue of both direct and indirect channels.

Richard Wiegmann

Sabre and Barceló Hotel Group will also work together to streamline the traditionally manual tour operations reservation process by introducing an industry-first automation process within the SynXis Tour Manager. Announced in mid-2018, the solution connects hundreds of tour operators for distribution through the SynXis Platform, allowing hoteliers to manage their allotments, inventory and rates in real time for the leisure and tour operator segment.

“The fragmented nature of today’s hospitality industry creates a complex distribution landscape and presents unique challenges that hoteliers must overcome to maximize revenue,” said Richard Wiegmann, managing director and CCO for Europe, Middle East and Africa at Sabre Hospitality Solutions.

With its SynXis Central Reservations, SynXis Booking Engine and SynXis Tour Manager solutions, Sabre will support Barceló Hotel Group’s growth by helping capture more bookings, leveraging the power of GDS and other third-party distribution channels via the Sabre travel marketplace, as well as through direct channels.

“Our objective is to continue to grow Barceló Hotel Group in Europe, Middle East and Africa as well as in the Americas, and Sabre’s innovative technology will help us achieve this,” said Raúl González, CEO of Barceló Hotel Group for Europe, Middle East and Africa.

Sabre Hospitality Solutions currently has more than 40,000 properties leveraging its SynXis technology to power distribution, reservations, property management, retailing and guest experience solutions.