Sabre Corporation, a leading technology provider to the global travel industry, recently released a study in partnership with global consumer trends and insights experts TrendWatching, which reveals the top consumer trends that will shape the hospitality industry in 2019 and beyond.
“The hospitality industry is always reinventing itself, constantly adapting to the changing expectations of travelers. As a result, digital transformation has become a rising priority for hoteliers due to its ability to generate more targeted, personalized offers,” said Clinton Anderson, president of Sabre Hospitality Solutions, adding that ultimately, shifts in how individuals interact with technology, brands and even space translate directly into new, untapped opportunities for hoteliers.
“As a trusted partner to the hospitality industry, Sabre is committed to providing hoteliers with the most innovative technology solutions that will drive revenue, and to identifying the trends that will influence consumer behavior in the future,” Anderson added.
Trend 1 – Virtual companions
While time-pressed travelers may wish to avoid other people during their stay, others will welcome companionship – even in virtual form. Travelers deeply accustomed to digital assistants, chatbots and more will look to the next evolution of artificial intelligence. They will seek out virtual personalities that have the power to entertain, educate and befriend. The presence of virtual digital assistants has grown incrementally since 2011, and shows no sign of stopping.
Trend 2 – Breaking bricks
Traditional brick and mortar retailers are expanding into hospitality – building immersive brand experiences for their customers – providing an entirely new breed of competition for traditional players, while delighting loyal fans. Social media feeds have become saturated with picture-perfect travel snapshots of branded lifestyles, and as a result, consumers have ever-higher standards when shopping. Brands hold the capacity of reaching overstimulated customers by launching unique partnerships to cut through the noise, in unexpected locations.
Trend 3 – Magic point-of-sale
Using their devices to summon a “magic point-of-sale”, travelers can engage with establishments, browse products, test and purchase in innovative new ways. Smart brands are using technology to gain rich data on consumer preferences and habits, and are leveraging innovative channels like these to reach them in the right place, at the right time. Globally, the augmented reality (AR) market hit USD 1.1 billion in 2018, and is expected to reach USD 7.9 billion by 2023. The maturing of virtual reality (VR) and AR revolutionizes how and where consumers shop and engage with brands.
Trend 4 – New workforce
The proliferation of on-demand services and co-working environments are transforming expectations around work and travel. A growing cohort of professionals are making travel their main priority by becoming digital nomads. The explosion in gig economy and freelancing platforms indicate that consumers are embracing alternative lifestyles that don’t tie them down to a specific company, location, or even daily schedule.
According to Sabre, its innovative SynXis suite can help hoteliers cater to the evolving needs of their guests and generate a more personalized experience.
To learn more and discover additional trends that will shape the hospitality industry, download the full report here.