Santo Maris Oia Shows ‘True Luxury’ with New Corporate Identity

The Santo Maris Oia Luxury Suites & Spa, an award-winning hotel on Santorini, recently presented its new corporate identity and logo, which aim to highlight its philosophy and promise of offering personalized and authentic hospitality in an environment of luxury and innovative service.

Santo Maris Oia is a member if the Metaxas Group of Companies.

According to an announcement, the new identity of Santo Maris Oia reflects the hotel’s concept which is based on the principles and values ​​of authenticity, creativity and sustainability and the belief that “true luxury” lies in the feeling that the visitor experiences.

“Santo Maris Oia turns moments into unique memories for its visitors by offering generous hospitality in a luxurious setting, where personal contact, meeting the unique needs of each visitor, along with offering relaxation and authenticity, are present through the visitor’s entire stay,” the hotel’s management said.

The hotel’s new logo, which now includes the colors of blue, light gray and bronze, highlights luxury, while the specially designed font serves as the hotel’s personal signature.

In addition, the new corporate motto – “Your Own Island” – aims to serve both as an invitation and a promise, as it invites visitors to feel Santorini as their personal retreat and the hotel as their personal shelter, while Santo Maris employees will strive to make this promise a reality.

“By establishing a unique hospitality culture on Santorini, we have managed in the three years since the opening of the Santo Maris Oia to be among the top hotels chosen by luxury travelers,” Metaxas Group CEO Andreas Metaxas said.

According to Metaxas, the revamp of the Santo Maris Oia corporate identity aims to respond to the evolving needs of the luxury traveler as well as to the development of ‘luxury’ as a term as it emphasizes personalized and authentic experiences.

“That is the philosophy that our hotel serves, with unconditional commitment,” he added.

Moreover, Metaxas underlined that the group seeks to further contribute to the upgrade of Greece’s tourism product and attract high-income visitors as “they are the two top strategic priorities for Greek tourism in the coming years”.

Offering seclusion and a stunning view of the world-famous Santorini sunset, the hotel is located in a privileged setting at the edge of the caldera in Oia. Santo Maris Oia includes 44 suites and villas, four outdoor swimming pools, a luxury Spa with an indoor swimming pool and the Alios Ilios restaurant.

The new corporate identity of the Santo Maris Oia was created by the branding company “Milk”.