Thessaloniki Tourism Pros Get the Latest on Trends Driving Digital Marketing

The latest trends in digital marketing, as well as new promotional techniques and tools for tourism professionals, were analyzed during the “Thessaloniki Loading | Digital Marketing” conference, held in the northern port city by Marketing Greece, Eurobank and the INSETE institute.

More than 150 professionals had the opportunity to discuss the operation of social media, the optimization of data; the audience segmentation and the role of digital PR. Furthermore, participants were informed on ways content is promoted through the Wanderlust Greece campaign – which also includes Thessaloniki as a destination – and also received tips on the use of the TripAdvisor platform.

Ioanna Dretta and Spyros Pengas.

The event was also attended by the city’s local authorities and tourism entrepreneurs, including Andreas Mandrinos, president of the Thessaloniki Hotels Association.

During the event, Thessaloniki Deputy Mayor for Tourism and International Relations Spyros Pengas spoke of the need to support the northern city as a destination, as well as promote its experiences.

Marketing Greece CEO Ioanna Dretta referred to the development of Thessaloniki as a city break destination that offers a number of different experiences. “The aim of the conference is to share with the local tourism community our know how on the destination marketing sector and support the outreach of tourism enterprises,” she added.

Andreas Mandrinos, President of the Thessaloniki Hotels Association; Spyros Pengas, Thessaloniki Deputy Mayor for Tourism and International Relations; Lia Zambetoglou, Director of Learning and Development, INSETE; Fotis Bakoyiannis, Head of Macedonia – Thrace Branch Network, Eurobank; Alexandros Thanos, Central Macedonia Vice Governor for Tourism and Culture.

On his part, Central Macedonia Vice Governor for Tourism and Culture Alexandros Thanos underlined the aim to promote the destinations of the Region of Central Macedonia through digital media and applauded the close cooperation with Marketing Greece. “Nowadays the tourism experience is promoted through modern digital media and innovation is part of the region’s activities for development,” he said .

The conference’s speakers also included Kostis Kapopoulos, Co- founder and CEO, W2Strategy; Κonstantinos Kambakis, Managing Director, ForestView; Kostis Fronimos, CEO, Global Media; Nikos Diamantopoulos, Web & Digital Marketing Director, Marketing Greece; Ioannis Triantafyllidis, Performance Marketing Manager, Forestview;  Yiannis Yiannopoulos, Founder and Managing Partner, FinDigital; Thrasy Petropoulos, PR and Communication Consultant, Marketing Greece; and Panos Kokkalis, Digital Marketing Manager, Marketing Greece.