Sabre Corporation, a leading technology provider to the global travel industry, on Wednesday announced that it has entered into an agreement to acquire Farelogix, an innovative airline technology company, for $360 million.
According to an announcement, the acquisition will allow Sabre to accelerate delivery of its end-to-end NDC-enabled retailing, distribution and fulfillment solutions. The company considers the agreement to be “the next step” in its broader effort to become the preferred platform at the center of the business of travel.
Based in Miami, Farelogix is a recognized innovator in the travel industry with advanced offer management and NDC order delivery technology used by many of the world’s leading airlines. It provides a suite of SaaS solutions that enables carriers to dynamically create, control, optimize and deliver personalized and differentiated offers across sales channels.
Sabre expects these airline-controlled retailing, merchandising and distribution capabilities to complement its existing retailing and merchandising solutions and future product roadmap.
“Farelogix’s investments in offer management and NDC order delivery will help us accelerate our plans to deliver future-ready retailing, distribution and fulfillment solutions that unlock increased value for the industry,” said Sean Menke, president & CEO of Sabre.
Building upon Farelogix’s GDS- and PSS-agnostic capabilities, Sabre expects to drive faster innovation in the dynamic and highly competitive airline IT space to enable airlines to accelerate their own growth and profitability while benefiting customers across the travel ecosystem.
“By integrating Farelogix’s capabilities into Sabre’s leading airline technology platform, we’ll be able to offer the innovative and comprehensive solutions that airlines require, backed by best-in-class technology and the deep expertise that our teams bring to market,” Menke added.
Among other innovations, Sabre recently launched its digital commercial airline platform with several carriers, delivering end-to-end personalized retailing capabilities to maximize revenue and create a differentiated brand experience.
In addition, through its Beyond NDC program, Sabre is partnering with a host of airlines and travel agencies to drive the travel industry forward through the design, development, integration and testing of end-to-end capabilities to process NDC-enabled offers and orders. The acquisition and integration of Farelogix technology will help Sabre accelerate these innovation efforts.
The acquisition is subject to regulatory approvals and is expected to close in late 2018 or early 2019. Until closing, Sabre and Farelogix will continue to operate as separate businesses with no immediate changes to daily operations.