The Hotelbeds Group, a leading global bedbank, has entered into a strategic affiliation with Millennium Hotels and Resorts (MHR), with the aim to offer more options for travel services providers that distribute their offering to sellers via its advanced technology platform.
Hotelbeds’ currently connects over 60,000 travel intermediaries across more than 140 source markets globally, with travel providers in over 185 countries representing more than 170,000 hotels, 24,000 transfer routes and 18,000 activities.
According to an announcement, the agreement powers up all of the Hotelbeds Group brands – including Hotelbeds, Bedsonline, Tourico Holidays, and GTA – with direct real-time access to MHR’s 1.4 million-plus annual room nights in over 60 leading global business and leisure travel destinations.
“We are delighted to be connecting to MHR’s global hospitality offering. This will be a strong relationship delivering special rates and availability across the MHR portfolio to our 60,000 plus clients, while giving MHR access to higher-margin niche segments of the travel market,” said Hotelbeds Group Head of Global Chains Mark Redmond.
More specifically, the agreement will strengthen MHR’s distribution through Hotelbeds’ presence in more than 140 markets, covering a wide range of channels including airlines, MICE operators, point redemption schemes, retail travel agencies and tour operators representing, in total, over 60,000 travel distributors. These channels of distribution help hotels access a wider international reach and end customers’ profiles who typically reserve with longer lead times and have lower cancellation rates.
“This [agreement] supports the Group’s wider distribution strategy of reducing reliance on static rate & room agreements in the leisure segment. Our guests are now able to get the best rates at all times across all channels. Deeper penetration of Hotelbeds’ client base will support higher margins and propel a more dynamic customer relationship,” MHR Senior Vice President Digital, Distribution & Revenue Strategy Nayan Peshka added.
The agreement also underlines the commitment of both parties to using innovative technology in order to deliver competitive and effective customer service.