Alitalia Adopts Sabre’s ‘Branded Fares’ Technology

Photo Source; @Alitalia

Sabre Corporation, a leading technology provider to the global travel industry, announced that Alitalia has joined its growing list of airlines that are implementing the Sabre Branded Fares solution, which is now available for domestic flights as well as for international short- and medium-haul flights.

The solution enables Alitalia to package and brand a variety of fares featuring different attributes, giving travel agents and online travel agencies (OTAs) access to enhanced branded fare functionality that simplifies the retailing of Alitalia’s full-service benefits. As a result, agents can easily view, compare and sell Alitalia branded fare families across the network, offering their customers greater choice and personalization at better value.

Most recently, Sabre Branded Fares has been extended to Alitalia flights to and from the United States and Canada.

According to Sabre, this new way of displaying its fares in all shopping channels allows Alitalia to capitalize on its marketing efforts while simplifying their fare structures.

Sabre Branded Fares is part of Sabre’s Air Merchandising Suite, which provides travel agencies and airlines with the ability to market, sell and fulfill airlines’ ancillary products and services. With the activation of Alitalia Branded Fares in the Sabre system, all Sabre-connected agencies can now access Alitalia fares directly through Sabre Red Workspace or through Sabre APIs.

“We are going to see extraordinary levels of personalization take off within the travel industry and creative fare branding can be a great differentiator. Sabre is happy to help Alitalia enhance its product branding and consistency across channels – benefitting both the travel agent and the traveler – by adding clarity in today’s cloud of information,” said Marco Benincasa, regional director Italy, France and Iberia at Sabre.

Sabre’s merchandising technology helps airlines distribute their branded fares to more than 425,000 travel agents and OTAs via Sabre’s global travel marketplace.